CX and EX Navigators

Navigators are expertly designed guides that provide start-ups, entrepreneurs and SME’s with actionable insights, proven strategies, benchmarking, support and recognition to deliver continuously, exceptional Customer and Employee Experiences (CX and EX).

CX and EX Frameworks

ICXI Frameworks, are structured methodologies or structures that provide a more flexible and adaptable approach to achieving specific aims while based on a common, internationally proven performance improvement platform.

CX and EX Standards

ICXI Standards are established guidelines or criteria that provide precise specifications and define specific requirements or best practices based on an internationally proven performance improvement platform.

Explore Frameworks

Explore Standards

Breaking News!

ICXI are proud to announce, The World’s First Post Graduate MSc (Masters) in Customer Experience and Service Management!

In conjunction with a leading UK University, we are so excited to be the key Industry and Expert Partner developing and delivering the MSc in Customer Experience and Service Management course.

What has clearly been missing in the CX world – IS EDUCATION and now you can apply and participate in the very first MSc in CX.

If the MSc is not for you, then no need to worry as our University and College Partners are also offering a PGCert and a PGDip programme.

Who We Are

We are a global organisation dedicated to improving Customer Experience across all channels of delivery and assisting organisations in achieving global best practices in Customer Experience Service Excellence.

The Institute was founded in the United Kingdom with the goal of setting global standards for Customer Experience Service Excellence in a diverse and constantly changing environment, through using “standards” as a means of providing the foundations for management systems to support the delivery of consistent and predictable customer experiences.

What We Do

CX and EX Frameworks

These Frameworks allow organisations of all types and sizes to have a foundation and platform for implementing CX and EX throughout the organisation.

CX and EX Standards

These Standards allow organisations of all types and sizes to implement then receive 3rd party certification from the British Standards Institution (BSI).

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CX and EX Assessments

Our online Assessments allow organisations to assess and benchmark their continuous improvement performance across each of our Standards and Frameworks.

CX and EX Recognition

Implementing our Standards allow for BSI Certification and our Frameworks allow Accreditation by ICXI.

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CX Education

The launch of the world’s first MSc in Customer Experience and Service Management is the first step in our Education programme.

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VOC and VOE Pathfinder Surveys

Pathfinder research surveys allow organisations to implement bot voice of customer and voice of employee surveys utilising a structured approach covering the questions that matter.

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ICXI Membership

Join our global Membership programme and enjoy the many benefits including our Stagfox AI Tool, member forums, discounts and much more.

Which of our solutions are the right one for your organisation?

Customer Experience Digital Customer Experience Employee Happiness and Wellbeing
Requirements 40 41 30
Navigators Endorsed By ICXI Sub-Requirements 318 207 150
Mandatory Items None None None
Requirements 50 55 36
Frameworks Accredited by ICXI Sub-Requirements 323 356 285
Mandatory Items None None None
Requirements 50 55 36
Standards Certified by BSI Sub-Requirements 323 356 285
Mandatory Items 31 48 40

How does your organisation perform on Employee Happiness and Wellbeing?

Answer 20 short questions and we’ll send you a personalised report of how your organisation performs. It’s quick and FREE!

The World’s First Employee Happiness & Wellbeing Standard

ICXI are pleased to announce with our exclusive Certification partner BSI, the launch of the World’s First Employee Happiness & Wellbeing Standard – IEHWS2023

This Standard has been developed by ICXI with input and engagement from experienced human resources specialists, psychologists, healthiness and wellbeing academics, specialists, and experts, additionally customer experience management professionals, academics in the CX field, the ICXI certification body BSI (, ICXI certified organisations and CX and EX consulting professionals globally.

Our Implementation Partners

Strategically positioned around the world, our Implementation Partners are able to assist you with all your CX and EX Implementation needs, just click on the map below to identify which of our global partners are nearest to you and start your journey in delivering Excellence in all aspects of Customer and Employee Experience.

Explore our Online Shop

Browse our frameworks and standards on our online shop, alongside the relevant assessments.