The standard for experience excellence.
International standards, independent assessment, professional education and global recognition, for organisations that take experience seriously.
We write the standard. Then we hold you to it.
Five international standards covering customer, digital, employee, AI and patient experience. Meet one and you are certified against it.
Twelve pillars and five levels of maturity, scored on documents, interviews and journey data. You receive a maturity report, not an opinion.
Thirty-six programmes for every stage of a career in experience, from a one-day frontline course to the CX Professional Diploma.
The Experience Excellence Awards recognise organisations on measured results. There are no submissions and no judging panels.
Excellence, written down.
Five international standards, each one certifiable. Three more are in development: Organisational Learning, Sustainability and Tourism.
The foundational standard for customer experience management: strategy, governance, design, delivery and continuous improvement, assessed against defined maturity criteria.
What excellence is made of.
Twelve pillars, from board-level ownership to long-term loyalty. One map every executive can read, and the structure behind every ICXI standard, assessment and award.
Executive ownership, board-level oversight, decision rights, and the systems that keep CX protected under commercial pressure.
Know exactly where you stand.
Five levels of maturity, scored on documents, interviews and journey data, never on opinion. You receive a maturity rating, a full diagnostic and a prioritised roadmap.
Foundations, governance and consistency are not yet embedded.
Since 2005, organisations in 40+ countries have worked to ICXI standards. Today there are 5 published standards, 36 Academy programmes and more than 10,000 certified professionals.
One standard, applied the same way everywhere.
ICXI standards are delivered through country partners, consultancies and training partners. Drag the globe, or choose a country.
One pathway, from first course to diploma.
Delivered in the classroom or live online by ICXI accredited training partners, from a one-day frontline course to five-day diplomas.
The front door to the Academy: awareness programmes for new practitioners, frontline teams and senior leaders.
Awards follow the evidence. Organisations qualify through their assessment scores, and the results are published in full.
Every certificate, on the record.
Excellence is measured, not claimed.
Start with an assessment, certify against a standard, or train your people. We will show you where you stand.