Don’t guess your experience maturity. Measure it.

120 diagnostic questions per discipline, each with defined evidence requirements and a five-point maturity scoring model. No opinions. No assumptions.

The EEI sits a level above our international standards. Developed from years of global research and best practice — the rigour that also underpins ICXS, IDCXS, IEHWS and IPEXS — it measures not whether you meet a baseline, but how mature and excellent your experience capability truly is.

The QERE methodology ensures every score is justified by documented evidence, not self-assessment or survey sentiment — validated by accredited assessors.

Automatic entry into the global Experience Excellence Awards programme.

A precisely worded diagnostic question targeting a specific organisational capability, behaviour or system.

The context and intent — what it measures, why it matters, and what good practice looks like.

The evidence-based rationale linking this capability to experience outcomes, performance and maturity.

Defined evidence the assessor validates — documents, data, processes and observable behaviours.

No formal structure. Responses are ad hoc, inconsistent and personality-dependent. Outcomes are unpredictable.

Recognition that experience matters. Early-stage processes emerging but inconsistently applied. Pockets of good practice.

Formal systems across the organisation. Consistent governance, measurement and accountability. Experience is managed strategically.

Systemic, embedded and continuously improving. Experience excellence is part of organisational DNA. Innovation is evidence-led and predictive.

A transparent 0–100 score across 12 pillars replaces guesswork with a clear, comparable benchmark.

Pillar-by-pillar scoring reveals exactly which capabilities need investment — from governance to AI to loyalty economics.

Every score is evidence-validated by an accredited assessor — structured proof your leadership team can act on.

Repeat assessments create a longitudinal maturity trajectory — proving impact and maintaining momentum.

Compare your maturity against organisations worldwide across sectors, regions and disciplines.

Your EEI score is your automatic entry to the Global Experience Excellence Awards.

A prioritised improvement roadmap aligned to international standards — not a generic consultancy output.

To customers, employees, patients, regulators and investors — measurable, serious commitment to excellence.

ICXI’s international standards — ICXS, IDCXS, IEHWS and IPEXS — are the foundation. Supported by global research, partner feedback, customer feedback and the input of experts and professionals, ICXI has developed the Experience Excellence Assessments that build above them.

Every assessment is conducted by an ICXI-accredited assessor — trained in the QERE methodology, evidence validation and maturity scoring, with judgement calibrated for consistency worldwide.

The assessments are shaped by ICXI’s own experience and the collective insight of our advisors, subject-matter experts, customers and delivery partners worldwide — the living community that keeps every assessment current, credible and grounded in real practice.