Five standards. Ready to implement.
Five published international standards, each independently certified by BSI. Choose the Standard to implement in your organisation, or the Online Assessment to measure where you stand today.
Independently certified by BSI
Five standards. Two ways to begin.
Every standard is available in two options: the Standard itself, or the Online Assessment.
- ICXS · Customer Experience · 2024
International Customer Experience Standard
5Ps Service Excellence Model: 7 Elements
The foundational CX standard defining the requirements for world-class customer experience management. Covers strategy, governance, design, delivery and continuous improvement.
5Ps Service Excellence Model · 12-Pillar CX Excellence framework · Maturity assessment criteria · Certification pathway
- IDCXS · Digital CX · 2024
International Digital Customer Experience Standard
Digital Experience Excellence Framework
Defines the requirements for exceptional digital customer experiences across all channels. Covers omnichannel strategy, digital design, personalisation and digital trust.
Omnichannel experience design · Digital journey orchestration · Personalisation at scale · Digital trust & accessibility
- IEHWS · Employee Experience · 2023
International Employee Happiness & Wellbeing Standard
Vector 6 Employee Happiness Model: 8 Sections
The definitive standard for employee experience, happiness and wellbeing. Covers purpose, trust, leadership, fairness, growth, recognition, wellbeing and work-life harmony.
Vector 6 Happiness Model · 12-Pillar EX Excellence framework · Psychological safety requirements · DEI and belonging criteria
- AICXS · AI in CX · 2024
AI in Customer Experience Standard
Responsible AI in CX Framework
The first international standard for responsible AI deployment in customer experience. Covers AI governance, algorithmic transparency, data ethics and human oversight.
AI governance frameworks · Algorithmic transparency · Human-AI collaboration · Ethical AI deployment
- IPEXS · Patient Experience · 2026
International Patient Experience Standard
PX-DNA Framework: 12 Sections
The world’s first international standard for patient experience in healthcare. Covers clinical governance, compassion, patient partnership, safety, innovation and access.
PX-DNA Framework · 12-Pillar PX Excellence framework · Clinical compassion criteria · Patient safety & trust
In the Kingdom of Saudi Arabia, please contact your country partner to purchase a standard.
Two new standards. One more in development.
OLS:2026 and ITEXS are newly added to the family, each with its own page: talk to us about certification. SCXS, the Sustainability Experience Standard, is in development.
- NewOrganisational learning
The Organisational Learning Standard
The international standard for how organisations learn, developed by the Stirling Centre for Strategic Learning and Innovation and powered by ICXI. Covers learning culture, learning mechanisms, learning outcomes and AI-enabled future readiness.
- NewTourism
International Tourism Experience Standard
One standard for the whole visitor journey, for destinations and tourism organisations. Twelve pillars in four quadrants, from the vision behind the experience to the systems that keep improving it. ITEXS 2026, certified by BSI.
- In developmentSustainability
Sustainability Experience Standard
Defining the intersection of sustainability and experience excellence. Covers ESG integration into experience strategy, sustainable service delivery, community impact, circular experience design and responsible consumption frameworks.
Three steps, all on this site.
- Choose your standard
Open the standard that fits your organisation and read what it covers.
- Choose your option
The Standard, or the Online Assessment. The price shows once you choose, then add it to your basket.
- Pay securely
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Every standard, independently certified.
Five international standards, certified by BSI, our certification partner since 2007. Not sure which one fits? Send us an enquiry.