ICXI marks

Marks you earn. Not badges you buy.

Standards certify a whole organisation. Marks recognise something narrower and just as hard to fake: the experience a single business delivers, or the way a company builds and runs its AI.

The Experience Excellence Mark The AI Excellence Mark

Evidence, not assertionIndependently verifiedGraded in wordsRenewed every year

Two marks

Recognition built on evidence. Never bought, never self-declared.

Both marks are assessed on Jasper, ICXI’s AI assessor, and decided by people who are independent of the organisation being assessed.

TEEM · The Experience Excellence Mark

For small businesses and the places customers meet them.

Cafés, restaurants, shops, guest houses, salons, clinics, garages and tourism providers. The business, its employees and its customers each have their say, so the result cannot be talked up.

Certified by ICXIExplore TEEM AIXM · The AI Excellence Mark

For the companies building AI.

AI start-ups, AI development firms and organisations building AI into what they sell. Forty-eight questions across eight areas, answered with evidence, never with a form about yourself.

Assessed by Jasper · Verified and awarded by TICSIExplore AIXM

FIG 1.1 · The two ICXI marksAssessed on Jasper, decided independently

Standards and marks

A standard certifies the organisation. A mark recognises what people actually experience.

ICXI’s international standards, such as ICXS and IPEXS, certify an organisation’s whole management of experience, and are certified by BSI. They suit organisations ready for a full certification audit.

Marks are lighter and closer to the front line. They are for the business that wants to prove the experience it gives today, and for the AI company that needs to show a cautious buyer it can be trusted. Explore the standards

Side by side

Different work. The same rule: evidence decides.

TEEMAIXM

Made forSmaller businesses and individual customer-facing locations, in more than 35 sectors.AI start-ups, AI development firms and organisations building AI into what they sell.

The evidenceThree Voices: the business, its employees and its customers, with independent observation for Distinction and Exemplar.48 questions in eight areas, scored on documents, records and demonstrations.

Never averaged awaySafety, discrimination and misleading information are critical, whatever the overall score.Fourteen critical gates. Miss one and the Mark is not awarded.

GradedMerit, Distinction and Exemplar, published in words only.Established, Assured and Pioneering.

Decided byCertified by ICXI.Assessed by Jasper, verified and awarded by TICSI.

Earn the mark.

Talk to ICXI or your local partner about TEEM or AIXM.