Employee Experience Assessment

Employee experience, measured. Beyond the survey.

The independent global benchmark for employee experience maturity. One rating, 120 evidence-based judgements, and a clear route to certification and the Experience Excellence Awards.

Why it matters

Your People Are the Experience. Prove the Capability Behind Them.

Every organisation now says its people are its greatest asset. Far fewer can demonstrate that the experience they provide those people is designed, governed, and measured with the same rigour as any other strategic priority. That gap, between rhetoric and evidence, is where the best talent leaves, where engagement scores drift downwards, and where culture quietly fractures under commercial pressure.

The EX Employee Experience Excellence Assessment closes that gap. It is the independent, evidence-based diagnostic that tells you, and anyone you need to convince, exactly how mature your employee experience capability really is, where it is strongest, where it is fragile, and what the path to a genuinely world-class workplace looks like.

What clients tell us they gain
  • 01An independent answer to the board’s question

    “Is our investment actually producing capability?” Answered with evidence, not opinion, and against a credible external benchmark: ICXI operates in many countries, so your score is comparable, not cosmetic.

  • 02A shared language, and a ready-made plan

    Twelve strands and five maturity levels give every executive the same map. The platform turns your results into a prioritised, sequenced action plan and roadmap of the highest-leverage improvements.

  • 03Recognition you can defend, progress you can prove

    EEI Awards recognition is backed by an audit trail that matters to customers, employees and regulators. Re-assessment produces a like-for-like trajectory the organisation can stand behind: benchmarking in action.

What we assess

Twelve Strands, Ten Criteria in Each.

Each strand is scored against published criteria with evidence requirements: 120 evidence-based judgements behind every rating, comparable across industries, geographies and time.

Strand 01 of 12

Purpose & Meaning

Whether organisational purpose is genuinely lived: understood by employees, reinforced by leaders, and visible in decisions rather than used as branding.

Strand 02 of 12

Trust & Psychological Safety

The conditions that allow employees to speak up, disagree, admit mistakes and ask for help, without fear of reputational or career cost.

Strand 03 of 12

Leadership Integrity

Consistency between what leaders say, what they do, and what employees experience: the single strongest signal of cultural truth.

Strand 04 of 12

Fairness & Equity

Fair treatment across recruitment, reward, progression, and decision-making, evidenced by data, policy, and employee perception, not intent.

Strand 05 of 12

Growth & Mastery

The quality of learning, development, career pathways, and skill-building that turns roles into journeys rather than destinations.

Strand 06 of 12

Recognition & Value

How meaningfully employees are recognised, compensated, and made to feel their contribution matters, beyond annual cycles and generic schemes.

Strand 07 of 12

Wellbeing & Energy

The design of work, load, and support such that mental, physical and emotional wellbeing are protected, not sacrificed to deliver results.

Strand 08 of 12

Work–Life Harmony

Flexibility, boundaries, and respect for time, enabling employees to contribute sustainably across the full arc of their lives.

Strand 09 of 12

Voice & Influence

How systematically employee voice is captured, heard, and translated into decisions, not just surveyed and filed.

Strand 10 of 12

Culture & Belonging

The lived, felt experience of inclusion, connection, and identity at work, across every team, level, and location.

Strand 11 of 12

Digital EX & AI Impact

How digital tools, data, and AI are designed to empower employees and protect their experience, rather than monitor, overload, or displace them.

Strand 12 of 12

Security, Stability & Future Confidence

The confidence employees have in the organisation’s direction, their role in it, and their long-term prospects, especially during change.

FIG 2.1 · The 12 strands of EX excellence
The maturity model

Five Levels, from Emerging to Exemplary.

Every organisation is placed on a five-point scale, from emerging foundations through to exemplary, systemic excellence.

01
Emerging

Activity is fragmented, ownership is unclear, and the organisation responds to attrition, incidents or survey dips rather than designing the experience by intent.

02
Developing

EX is recognised as a priority and investment is being made, but capability is uneven across strands and not yet producing sustained cultural outcomes.

03
Structured

Capability is formally defined, governed and measured. Employee voice, fairness, growth and wellbeing practices are consistent, with clear ownership and year-on-year improvement.

04
Proactive

Employee experience is well embedded and continuously improving, with strong governance and evidence of positive impact on people, culture and outcomes.

05
Exemplary

Leadership, innovation and sustained impact that make the organisation a role model and a recognised source of talent advantage.

FIG · EX maturity model · five levelsEvidence-based, never opinion
How it works

Four Stages. Six Things You Keep.

The certificate is the recognition. Everything else is a working asset for the next two years.

The process
  1. 01

    Scoping & Readiness

    A confidential working session with your executive sponsor (typically CHRO or CEO) to agree scope, stakeholders, evidence sources and timeline. Typically one to two weeks.

  2. 02

    Evidence Gathering

    Documentary evidence, structured interviews and focus groups across leadership, managers and employee populations, and a review of engagement, fairness and culture data.

  3. 03

    Scoring & Calibration

    Findings are scored against all 120 criteria. During the Awards cycle a second assessor calibrates the rating to protect objectivity and ensure global comparability.

  4. 04

    Report, Rating & Roadmap

    Your full maturity report, strand-by-strand scores, overall Maturity Rating (Emerging to Exemplary) and a prioritised AI insights and improvement roadmap.

What you keep
  • Executive Summary

    A board-ready narrative of your current maturity, strengths, vulnerabilities and strategic priorities.

  • Full Diagnostic Report

    Findings across all 120 criteria, with evidence citations and assessor commentary, plus AI insights for every question, every section and overall: a clear action plan and roadmap.

  • Rating & Certificate

    Your formal ICXI Maturity Rating (Emerging, Developing, Structured, Proactive or Exemplary), with an ICXI-issued certificate where the standard is met.

  • Improvement Roadmap

    A sequenced 12 to 24 month, AI-driven roadmap of the highest-leverage interventions, owned by strand.

  • Executive Debrief

    A debrief for your leadership team, including Q&A with the lead assessor where conducted externally.

  • Awards Eligibility

    Where your rating qualifies, automatic eligibility to enter the Experience Excellence Awards at the appropriate tier. No separate submission required.

From Assessment to Award

Your Evidence Is Your Entry.

The Assessment is the only route into the Experience Excellence Awards. Every organisation recognised on an EEI Awards stage has been independently assessed against the same international framework, not judged on the persuasiveness of an entry form. No submission writing.

CERTIFIED
Reach the Structured maturity bar.

Earn ICXI certification and the right to display the EX certification mark. Enter the Experience Excellence Awards at regional level.

ADVANCED
Reach Proactive in one or more strands.

Qualify for category awards, such as Best Employee Voice, Best Wellbeing Programme, Best Leadership Culture, or Best DE&I Practice.

WORLD-CLASS
Reach Proactive across the majority of strands.

Become a candidate for the flagship Employee Experience Organisation of the Year award and join ICXI’s global Council of Excellence.

Questions

Straight Answers, Before You Begin.

How long does an Assessment take?
Most organisations complete the end-to-end Assessment within 1-2 days from scoping to executive debrief. A fast-track option is available for organisations with entry deadlines.
What exactly is the Assessment?

A structured, independent evaluation of your employee experience capability.

Carried out either by an ICXI-certified assessor or by a suitably experienced resource within the organisation. It produces a Maturity Rating, a full diagnostic report including AI insights and recommendations and, where the bar is met, formal ICXI certification and eligibility to enter the Experience Excellence Awards.

Independent. Delivered by ICXI, a neutral global experience authority and the developer of the global Experience Excellence standards. No consultancy upsell. No vendor agenda.

Evidence-based. Every score is anchored to observable evidence (policies, behaviour, employee voice data, manager practice), scored by the ICXI assessment platform, which generates AI insights and recommendations. Opinion is not enough.

Developmental. Every organisation leaves with a complete maturity report and a prioritised roadmap. The certificate is the recognition; the diagnostic is the asset.

Who is the Assessment built for?

Executive teams, who need an independent, defensible read on whether their people investment is producing real capability and culture, not just activity and slogans.

HR, People & Culture leaders, who want a structured roadmap to prioritise improvement, secure budget, and demonstrate year-on-year progress against an external benchmark.

Boards & Investors, who require assurance that human capital risk is governed, measurable, and aligned with commercial, ESG, and regulatory obligations.

Do we need to be ready before we start?
No. The Assessment is designed to diagnose where you are, not where you wish you were. Organisations at every maturity level find the process valuable, including those still at the Emerging stage.
Is it confidential? Will employee contributions be anonymous?
Yes to both. Findings are confidential to your executive sponsor, and all employee focus groups and interviews follow ICXI’s published anonymity and safeguarding protocols. You decide whether to publicise your rating and whether to enter the Awards.
How does this relate to our existing engagement survey?
It complements rather than replaces it. Your engagement data is one evidence source among many. The Assessment diagnoses the capability that produces those scores, so you can act on causes, not just symptoms.
What does the Assessment replace?

It replaces:

  • Annual engagement surveys that measure sentiment but not the capability producing it.
  • Generic recognition lists and rankings based on submissions rather than independently verified evidence.
  • Generic culture audits that cannot be independently verified or compared.
  • Internal scorecards that grade the organisation against its own ambitions.
Who conducts the Assessment?
At the assessment stage, it can be carried out either by an ICXI assessor or by a suitably experienced resource within the organisation being assessed. At the Awards assessment stage, however, the assessment is completed by a qualified, experienced ICXI assessor.

Know How Mature Your Employee Experience Really Is.

Request a confidential scoping conversation with an ICXI assessor. No commitment, no cost, no consultancy pitch: just an honest discussion of whether the Assessment is right for your organisation.

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