The International Customer Experience Institute (ICXI)

15th September 2023

London, England — ICXI a leading authority in Customer Experience is proud to unveil a pioneering initiative poised to reshape the way organisations around the world prioritise the happiness and wellbeing of their employees. Introducing the International Employee Happiness and Wellbeing Standard, a comprehensive standard designed to promote a healthier, more engaged, and ultimately more productive workforce.

In a rapidly evolving business landscape, the importance of employee wellbeing and happiness has taken centre stage. Recognising this need, ICXI along with its exclusive Certification partner BSI ( has embarked on a mission to define and establish a universally recognised standard that empowers organisations to create workplaces where employees thrive.


Key features of the International Employee Happiness and Wellbeing Standard include:

  1. Employee Happiness and Wellbeing Assessment: A comprehensive evaluation that covers the ICXI unique Vector 6 model, enabling organisations to identify specific areas for improvement.
  2. Vector 6 Model: A curated set of best practices and guidelines derived from leading experts in the field, facilitating the implementation of effective employee Happiness and Wellbeing initiatives.
  3. Certification and Recognition: Organisations that meet the standard’s criteria will receive official certification and recognition from one of the world’s leading Certification firms, BSI, signifying their commitment to Employee Happiness and Wellbeing.
  4. Global Benchmarking: The standard offers a global benchmark for organisations to gauge their Employee Happiness and Wellbeing efforts against industry peers, fostering healthy competition and continuous improvement.
  5. The Pledge: ICXI have developed an absolutely unique support foundation for the Standard, which allows organisation Owners, Directors, Managers to “take the Pledge” thereby committing to put in place the foundations for the delivery of excellence across all aspects of Employee Happiness and Wellbeing.

ICXI believes that a thriving workforce is the backbone of any successful organisation, and the International Employee Happiness and Wellbeing Standard serves as a testament to this commitment. We envision a world where every employee has the opportunity to experience enhanced Happiness and Wellbeing, leading to increased job satisfaction, reduced turnover, and improved overall performance.

To celebrate this milestone, ICXI hosted a virtual launch event on 21st September 2023 where experts in employee happiness and wellbeing, industry leaders, and key stakeholders discussed the importance of prioritising Employee Happiness and share insights into implementing the standard within organisations.

For more information about the International Employee Happiness and Wellbeing Standard IEHWS2023 or to RSVP for our launch event, please visit or contact directly.

About ICXI

ICXI is a CX and Employee Happiness leader dedicated to supporting organisations striving to deliver excellence in Customer Experience and Employee Happiness. With a track record of innovation and a commitment to improving Customer Experience and Employee Happiness, ICXI is driving positive change within the industry.

Press Contact:

Ladislau Batalha

Chief Executive Officer

+971 50 543 6977

For media inquiries or interview requests, please contact Ladislau Batalha, contact details same as above.