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The Experience Excellence Awards

Awards That Follow the Evidence.

The only awards programme where recognition is earned through measured performance. No submissions, no judging panels: your Experience Excellence Index score is your entry.

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Experience Excellence Awards · On the record

First Place, Worldwide.

Dubai Electricity and Water Authority, in the International Digital Customer Experience Standard.

Awards follow the evidence. Organisations qualify through their assessment scores, and the results are published in full.

Read the story
Experience Excellence Awards

First place, worldwide

Dubai Electricity and Water Authority

Standard
IDCXS · International Digital Customer Experience Standard
Result
First place, worldwide
On record
ICXI news, 24 January 2023
FIG 1.1 · On the recordResults published in full
Recognition you can defend

Every organisation recognised on an EEI Awards stage has been independently assessed against the same international framework, not judged on the persuasiveness of an entry form.

The assessment is the only route into the Experience Excellence Awards: no submission writing, and no judging panel. Each discipline is assessed on 120 diagnostic questions, each with defined evidence requirements and a five-point maturity scoring model. Where ICXI sets the standards and assessment frameworks, the EEI Awards is the public recognition that follows, across customer, employee and patient experience.

The route to recognition

Three Levels of Ambition.

Your maturity rating decides where you can compete: from regional recognition to the flagship awards.

CERTIFIED
Reach the Structured maturity bar.

Earn ICXI certification and the right to display the certification mark. Enter the Experience Excellence Awards at regional level.

ADVANCED
Reach Proactive in one or more pillars.

Qualify for the category awards at the annual EEI Awards ceremony.

WORLD-CLASS
Reach Proactive across the majority of pillars.

Become a candidate for a flagship Organisation of the Year award and join ICXI’s global Council of Excellence.

The flagship and category awards

Recognition for What You Do Best.

Flagship

Organisation of the Year

Candidates reach Proactive across the majority of pillars, and join ICXI’s global Council of Excellence.

  1. 01Experience Excellence Organisation of the Year
  2. 02Digital Experience Organisation of the Year
  3. 03Employee Experience Organisation of the Year
  4. 04Patient Experience Organisation of the Year
CX

Customer Experience

Category awards for organisations at Proactive in one or more pillars, including:

  1. 01Best CX Leadership
  2. 02Best Use of Insight
  3. 03Best Employee Experience
Digital

Digital Experience

Category awards for organisations at Proactive in one or more pillars, including:

  1. 01Best Digital Customer Experience
  2. 02Best Use of AI in CX
  3. 03Best Self-Service Experience
  4. 04Best Digital Trust & Privacy Practice
EX

Employee Experience

Category awards for organisations at Proactive in one or more pillars, including:

  1. 01Best Employee Voice
  2. 02Best Wellbeing Programme
  3. 03Best Leadership Culture
  4. 04Best DE&I Practice
PX

Patient Experience

Category awards for organisations at Proactive in one or more pillars, including:

  1. 01Best Patient Voice & Partnership
  2. 02Best Compassionate Care
  3. 03Best Patient Journey
  4. 04Best Equity & Inclusion in Care
People

For Individuals

A dedicated annual recognition for ICXI Ambassadors.

  1. 01The Annual Ambassador Awards
The Ambassador programme
Two colleagues celebrating with a high five

Qualifying scores bring Gold, Silver, Bronze or Foundation recognition.

Your assessment evidence is your entry.

The measurement behind it

Why the Recognition Carries Weight.

  • The indexThe Experience Excellence Index

    The world’s most rigorous organisational assessment for customer, employee and patient experience: a structured maturity benchmark that replaces opinion with evidence, and guesswork with a clear score out of 100. Not a satisfaction survey, a self-assessment or panel voting.

  • StandardsFive international standards

    Built on five ICXI international standards: ICXS (CX), IEHWS (EX), IDCXS (digital CX), AICXS (AI in CX) and IPEXS (PX).

  • AssessorsICXI-accredited, calibrated worldwide

    Every EEI assessment is conducted by an ICXI-accredited assessor, trained in QERE, evidence validation and maturity scoring, with judgement calibrated worldwide.

  • Track recordSince 2010

    ICXI has certified over 10,000 professionals across 40+ countries since 2010.

How the assessment works

“Over a decade chairing the UK and European Business Awards taught me a simple truth: the recognition that lasts is the recognition you can defend. Every customer, every employee, every regulator who looks at our award winners sees the same evidence trail. Enter it for the diagnostic. Pursue the Award for the recognition. Do both because it is the most rigorous thing in the market.”

Philip ForrestPresident, ICXI & Experience Excellence Awards

Recognition You Can Defend.

Request your CX, EX or PX assessment today. An ICXI-accredited assessor will guide you through the process from registration to results.

Apply on the EEI Awards websiteLearn more about the EEI Awards
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