Purchase Our Standards

International Customer Experience Standard

The foundational CX standard defining the requirements for world-class customer experience management. Covers strategy, governance, design, delivery and continuous improvement.

International Digital Customer Experience Standard

Defines the requirements for exceptional digital customer experiences across all channels. Covers omnichannel strategy, digital design, personalisation and digital trust.

International Employee Happiness & Wellbeing Standard

The definitive standard for employee experience, happiness and wellbeing. Covers purpose, trust, leadership, fairness, growth, recognition, wellbeing and work-life harmony.

AI in Customer Experience Standar

The first international standard for responsible AI deployment in customer experience. Covers AI governance, algorithmic transparency, data ethics and human oversight.

International Patient Experience Standard

The world’s first international standard for patient experience in healthcare. Covers clinical governance, compassion, patient partnership, safety, innovation and access.

Organisational Learning Experience Standard

A new standard defining the requirements for world-class organisational learning cultures. Covers learning strategy, knowledge management, capability development, digital learning ecosystems and the measurement of learning impact on performance.

Sustainability Experience Standard

Defining the intersection of sustainability and experience excellence. Covers ESG integration into experience strategy, sustainable service delivery, community impact, circular experience design and responsible consumption frameworks.

Tourism Experience Standard

The first international standard for tourism and hospitality experience excellence. Covers visitor journey management, destination experience design, cultural sensitivity, digital tourism enablement and the measurement of tourism experience impact.